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About us
SMG is Australia’s premier leadership development advisor. Since 1998, we’ve partnered with exceptional talent to elevate leadership skills and unlock organisational potential.
With over 20 years of sales and marketing management experience, Adrian specialises in pre-sales, strategic marketing, go-to-market strategy, product management, ecommerce, branding and communications.
Connect
Expertise
20+ years experience
Individual Team Coaching Accreditation EMCC
Marshall Goldsmith Stakeholder Centred Coach
Bachelor of Arts and Science
Experience and background
Adrian is passionate about building the professional coaching industry in Singapore. He is currently serving his second term as a Board Member of the ICF Singapore Chapter. Adrian has coached over 450 professionals globally from multinationals, small and medium-sized enterprises, not-for-profit organisations, and family-owned businesses, in their leadership development and career journeys.
With over 20 years of sales and marketing management experience, Adrian specialises in pre-sales, strategic marketing, go-to-market strategy, product management, ecommerce, branding and communications. His extensive and broad-based corporate career spreads across the consumer electronics telecommunications and IT solutions industries.
Over the years, Adrian has built, led and managed physical and virtual teams across the globe. He has also accumulated in-depth appreciation of global mindfulness, cultural diversity and international business practices in Asia and around the world. He is presently co-authoring a book titled ‘Into the WILD – Creating a Coaching Culture at the Workplace.’
As an Executive and Team Coach, he empowers professionals to effectively manage their career strategy and transitions, identify their transferable skills and build their personal brand. He specialises in leadership development, career planning and management, resilience, leading teams, personal branding.
Adrian's approach
His approach to executive development and coaching includes a strong emphasis on involvement of stakeholders, implementation of change and follow-through to measure growth in leadership effectiveness
A certified facilitator in both LEGO® Serious Play and Design Thinking, he encourage action learning through radical, innovative and experiential processes designed to enhance innovation, business and individual performance.
Adrian has over 850 coaching hours and is also a Canadian Council of Professional Certification accredited Certified Solution Focus Coach (CSFC) and Marshall Goldsmith Stakeholder Centered Leadership Certified Executive Coach.
Qualifications and memberships
- Systemic Team Coaching Supervision, Renewal Associates & AoEC (June 2023)
- Meta Team Accredited (September 2022)
- Master Intelligent Leadership Executive Coach, John Mattone Global (April 2022)
- Individual Team Coaching Accreditation (Practitioner), EMCC Global (February 202)
- Certified Practitioner in Team Coaching, GTCI (September 2021)
- Certified Marshall Goldsmith Stakeholder Centered Coach, MGSC (February 2018)
- Certified Solution Focused Coach, CCPC Global (April 2015)
- Bachelor of Science (Marketing), University of Colorado at Boulder, USA (May 1989)
- Bachelor of Arts (Economics), University of Colorado at Boulder, USA (May 1989)
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